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BEER TASTING: The Ultimate Celebrity Beer Tasting… in your home!


We are delighted to be working with Sharps Brewery in Cornwall, best known for its flagship ale Doom Bar, and four real characters from the world of football, to bring you a truly exclusive and entertaining evening for your clients and guests in the comfort of their own homes! The two-hour event will see your guests’ sample six different beers from Sharps which we post out in advance, with leading Beer Sommelier, Ed Hughes giving you the lowdown on each beer. Your chosen football star from the below list, will give their thoughts on each beer, in addition to answering questions from your presenter and from your clients and guests throughout the evening.

Ed Hughes is a leading Beer Sommelier regularly featuring on BBC1’s Saturday Kitchen and in 2018 he co-authored Sharp’s first cookbook brimming with more than 60 recipes inspired by the Cornish coast. ‘Just Add Beer’ profiles some of the UK’s top chefs – from award-winning street food chefs to those with Michelin stars to their names and we will include a copy of this book for all of your guests within your beer packs. Ed provides expert beer tastings both at the brewery and with key customers, as well as beer and food matching to audiences at events around the country. Another string to Ed’s bow is judging beer industry competitions, for example the SIBA, World Beer Awards and the European Beer Star in Munich.

This will be a really fun evening for all of your guests, with them tasting and finding out more about some high-quality beer, whilst hearing some hilarious stories from four of sports biggest characters!

Football Stars

  • Ally McCoist: Ally scored an incredible 251 goals in 418 games for Rangers, winning ten league titles. He also made 61 appearances for Scotland, was a team captain on the BBC’s ‘A Question of Sport’ for 9 years and is now a regular pundit on ITV’s football and Talksport radio. 

  • Alan Brazil: Alan played football at the top level for Ipswich, Tottenham, Manchester United and Scotland before injury forced him to quit the game. He has since been a host of the Talksport Radio Breakfast Show for over 20 years.

  • Ray Parlour: Ray made 339 appearances for Arsenal in a 12-year career, winning three league titles, four FA Cups and also achieving 10 England caps. The ‘Romford Pele’ as he was nicknamed, is now a regular on Talksport radio.

  • Lee Sharpe: Lee made 193 appearances for Manchester United, winning three league titles, two FA Cup’s and a European Cup Winners Cup. He also made 8 England appearances and has appeared and presented many TV shows.

Package Content

  • Your own exclusive two-hour online beer tasting event

  • Pre-event beer pack to be sent out to all event attendees, to include 6 x bottles per person 

  • A copy of the cookbook ‘Just Add Beer’ to be sent out with each pack

  • A PDF to be included within each guest’s pack giving more information about Sharps and each beer that your guests are trying

  • Leading Beer Sommelier Ed Hughes to talk you through each beer, talk to you about beer/Sharps in general and answer any questions which you and your guests may have

  • Your choice of sporting celebrity to join your online event

  • Your sporting celebrity to give their opinion on each beer

  • Your sporting celebrity to take part in a Q & A

  • A leading presenter to host the event

  • Administrator to be behind the scenes ensuring all goes to plan with your online event

Provisional Itinerary

  • 7.30pm: Your exclusive online beer tasting event commences. Introductions from your presenter, Ed Hughes and sporting celebrity.

  • 7.40pm: ‘Beer Tasting One’. Talk from Ed Hughes and opinion from your sporting celebrity. Guests have the opportunity to ask questions about the beer. Once talk has concluded on this beer, your presenter asks your sporting celebrity a question about their career.

  • 7.55pm: ‘Beer Tasting Two’. Talk from Ed Hughes and opinion from your sporting celebrity. Guests have the opportunity to ask questions about the beer. Once talk has concluded on this beer, your presenter asks your sporting celebrity a question about their career.

  • 8.10pm: ‘Beer Tasting Three’

  • 8.25pm: ‘Beer Tasting Four’

  • 8.40pm: ‘Beer Tasting Five’

  • 8.55pm: ‘Beer Tasting Six’

  • 9.10pm: Q & A session with audience questions to your sporting celebrity and Ed Hughes

  • 9.30pm: Event concludes

Potential Add-Ons

  • Branding: We can create the branding to go behind your sporting celebrity, Ed Hughes and your event presenter to maximise your company exposure during the event.

  • Souvenir: We can create a souvenir of the event for all of your guests, with a signed football shirt by your chosen sporting celebrity. We can ask your chosen sporting celebrity to put a personal message on each one. These can be framed with images of them in action and delivered to the homes of all of your online event attendees.

  • Video: Our professional videographer can create you a branded highlights video from the footage with the best bits of your online event, which you can then use on your website or for social media purposes.

Enquire now about this and other Celebrity Online Events.

Call: +44 (0)333 456 7890 | email: info@euroevents.com | WhatsApp: +44 (0)7768 808983

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January 1

The ‘Home’ Variety Performance (LOE)

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January 1

The Ultimate Celebrity Wine Tasting Event…in your own home!